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Mario drew inspiration from Neptune’s statue in Piazza Maggiore, its trident symbolising strength and vigour. So it was decided that Mario Maserati, the only Maserati brother not to be obsessed by engines and a talented artist, should be commissioned to design the company logo. In about 1920 Maserati needed a logo that would ensure that its new car would stand out from the crowd. It was the city’s Fountain of Neptune that inspired the Maserati Trident logo, symbolising both Bologna itself and the automotive brand. The badge used on all racing cars in Maserati’s history, has remained constant throughout the evolution of the brand and its style, technology and performance, accompanying all the victories and successes of Maserati cars.Ī figure of iconic importance in Maserati’s history has dominated Piazza Maggiore in Bologna since the sixteenth century. In this section, you can relive Maserati’s enthralling history and get to know the people, achievements and cars which have made the brand famous. Today Maserati pride is reflected in the values that define the brand. Its heart may be rooted in its Italian heritage, but its eyes are firmly focused on the future. Unlike any other manufacturer, Maserati has succeeded in instilling within its cars both heritage and innovation, past and future, memory and vision. Maserati is now a global brand operating in over 70 markets. Still today its world-wide reach emanates from its historic Maserati headquarters. Its relocation from Bologna to the current site in Viale Ciro Menotti, Modena, in 1940 is one of the main relevant step in its history. The company has also developed industrially over the years. However, Maserati’s history involves more than its glorious sporting achievements and the launch of great road cars. Over a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company’s character and personality.
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Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy.